Foursquare Partnership Seeks to Reinvent Grocery Store Loyalty Program
TruTricks Notes By Brian Swichkow: For those of you like me who are avid users of Foursquare, the location-based social network, this bit of news should come as no surprise. Foursquare has already proven itself as a valuable resource for small and large businesses to connect with their audiences directly. Safeway and PepsiCo are taking it to the next level and reinventing the grocery store loyalty program. Read the article below and check it out on Mashable.
Source: “Foursquare Partnership Seeks to Reinvent Grocery Store Loyalty Program”
Safeway and PepsiCo are teaming up with Foursquare to reinvent the way grocery store shoppers think about location-based rewards and checkins. As part of the deal, Safeway has integrated Foursquare into its VonsClub loyalty program for a three-month pilot program that kicks off today.
The crux of the program is that VonsClub members can now link their Foursquare accounts to unlock PepsiCo rewards every time they shop.
Shoppers who link their accounts will earn instant Foursquare rewards on PepsiCo products — in the form of coupons printed at the register — at the time of sale. Rewards are also personalized to the user and tied to the types of badges a Foursquare user has already unlocked.
The program is being tested at roughly 300 Vons grocery stores in southern California, as first reported by Fast Company.
Foursquare and VonsClub members can optionally select to have the system automatically check them in at the time of purchase, via VonsClub card swipe, and send out a shout on Foursquare when they unlock a reward.
The whole program is deeply integrated into Safeway’s point-of-sale system and existing loyalty program. It’s modeled around Tasti D-Lite’s avant garde loyalty program introduced earlier this year, we hear.
For Foursquare, this partnership is not about the kind of deals you can find from competing services such as Facebook Places, but instead is focused around actual customer loyalty.
Tags: Branding, Business, Foursquare, Loyalty, Mashable, News, Retail, Social Media
This entry was posted
on Saturday, November 20th, 2010 at 1:11 am and is filed under Reblogs.
You can follow any responses to this entry through the RSS 2.0 feed.
You can skip to the end and leave a response. Pinging is currently not allowed.
