TruTricks Notes By Brian Swichkow: This is a very insightful article from Just Creative Design that offers some helpful tips to negotiating budgets. When speaking with a clients it can often be a bit of a struggle expressing the importance of one item versus another. Read below and learn how to create a budget that’s beneficial to both contractor and client.
Liaising with potential clients is an art, especially when it comes to money. It takes a lot of practice to be able to gauge your client’s needs & budget (or lack of) and negotiate an outcome that both the client and yourself are satisfied with. Here are two tips that I’ve found extremely useful when negotiating pricing, allowing the best outcome for both parties.
How can you find out a potential client’s budget?
The best way to find out a potential client’s budget is to ask. Although you can ask “What is your budget?“, I’ve personally found that mentioning the ‘budget’ word can get a bit sticky & things can get a bit vague when negotiating prices so I’ve found asking “How much do you plan to dedicate to this project?“ a better approach.
It avoids the ‘budget’ word and allows the customer to think about how much they want to spend on their project. It also allows you to get a better idea of what they are willing to spend, versus your own set prices, putting you in a better position to negotiate. Of course not all clients know how much things cost or why, but it’s your role as a designer to educate the client on these matters as well.